Perhaps the major failure of the Internet Boom was its attempt to fit business models to technology. Had analysts fit the technology to the business model, we may have had a different experience.

A major theme of this book is that unless one keeps a clear eye on the four principle - business, people, process and technology - business drivers, it is difficult, if not impossible, to steer a course towards success.

There is no escaping the fact the Internet merely enables a more well-planned approach to securing a strategic position in a competitive market. It is not a one stop solution. The book demonstrates exactly how to integrate all four elements to deliver maximum value.

The authors conclude their book with a case study that illustrates the principles they espouse. In their appendix, they include interest assessment and change-management templates along with an interesting chapter on project management.

This book aligns the traditional mainframe approaches of reliability, availability and support with the realities of the web. It is worth every penny of its purchase price.

Having read (and reviewed) the eleven previous books in the Enterprise Computing series my expectations for this book were high - and completely met.

Like the other books in the series the structure and content covers people, process and technology, with an emphasis on business and stakeholder requirements. Unlike the other books, which are steeped in traditional approaches to reliability, availability and support processes that were born in the mainframe environment, this one gives those proven processes a facelift and aligns them to the realities of web time and pressures. Not that the parent processes were flawed - they were not agile enough to support the rapidly changing technical and business requirements that are constantly emerging. However, the best part of this book is that it never loses sight of business imperatives, which is something that needs to be reinforced in the minds of IT operations and management staff.

The book starts with a detailed discussion of business drivers, then covers the four essential dimensions of the web infrastructure framework. This is a blend of business- and technical-oriented actions, which includes understanding all factors and drivers, planning and phased implementation, value chain analysis and agile processes. In fact, the one aspect of the earlier books that I lamented - forcing old (but proven and necessary) processes, such as change control into web-based and e-business environments was not working. While the processes are essential, they needed streamlining, which is something many of us who specialize in service support and delivery have been grappling with. This book provides streamlined approaches that meet the requirements of contemporary environments, while maintaining the integrity of the processes themselves. This alone is reason enough to read this book.

The book ends with a case study that illustrates the key points made in the main body of the book, and also provides excellent material in the four appendices (including change control templates).

Don't let the title fool you, "Essential Business Websites", the latest offering from WebPointers, isn't just for those cubicle dwelling business types. This book is crammed with useful information on how to conduct the business of your life on the internet. Always informative yet never condescending, "Essential Business Websites" will lead you to the best places to find and mail e-cards, take you through the Library of Congress, give you alternatives to bankruptcy, explore the spirituality of business, check out the latest web technology, learn how to build a Rube Goldberg machine, and many more exciting places. WebPointers has done all the legwork for you and put it all together in one fabulous resource. And just when I thought it couldn't get any cooler, I downloaded the e-book. With a minimal amount of time and effort, the entire book is there on you computer screen with active hyperlinks. Surfing with WebPointers couldn't be any easier. So if you're a CEO (not me), or a stay at home mom with an MBA (me) or somewhere in between (everyone else), there's something useful in this book for you.

Clear, concise and chock-full of useful information, this book belongs on the reference shelf of every cyber-businessperson. All websites included feature a full description and are organized into major headings such as "Communication", "Entrepreneurs," "Financial Planning," "Management," and more. The bonus e-book with active hyperlinks is like getting two books for the price of one! I recommend this book highly to everyone doing business on the web.

This text is a simple and to-the-point read on the ins and outs of e-publishing. It answers as many questions as you can think of -- and then some -- about the whole business. I highly recommend it.

Great little book! As a writer myself I appreciate the concise, no frills writing style, and the author's advice seems to be based on careful research and hands-on experience. This book would be especially handy to any writer who is new to the web and might otherwise be confused by the techno babble that pervades so many web sites - including the so-called "e-publishing" sites. The tips on web design and promotion are worth the price alone.

I found this book to be a very good learning tool, as the course reader for an introductory international economics course. I find that most textbooks are good as reference, not as learning tools, but this book is an exception. In a very concise manner, it builds theory upon theory of international trade, until the student has developed a strong set of analysis tools. The portion on international finance is good intro as well, even though it does not compare with more specialized texts. This text is sufficient to prepare the reader for any advanced trade issues, with the exception of more mathematically based arguments (which the book does not develop, given its focus on beginners).

This textbook for International Economics is a rarity. It's intelligent, exceptionally well written by the experts in the field. It does include a thorough review of the state-of-the-art theory of international trade and finance. To facilitate learning and yet challenge the reader, the authors equipped each chapter with really tough exercises. Only having solved them one might have an impression that he grasped the metarial really well. Good exercises are an indispensable companion of a student. Here we have one of the best I have ever seen. And I have seen a lot. Superior to other textbooks and highly recommended.

Identity theft is scary, especially when it happens to you and no one cares. This book has helped me to gain the confidence to fight and to not allow someone to steal who I am! Thanks!

5-stars!
Finally, a honest one-on-one book about a person's ordeal with those giant phone companies! I have been fighting with our own phone companies, and my husband and I have almost lost hope until I came across this book. I can't believe how Patty just reveals her heart and soul-- I feel like I know you already! Thank you, Ms. Nelski , for such an outstanding work.

If you've ever dreamed of owning your own business but don't want to be tied down to a brick and mortar building, then this is the book for you. Starting an Internet business could not be easier with the help of the information provided. The book starts with interview information from three successful Internet businesses and then follows that with how to get your point across, the various formats for a storefront, required features of the successful storefront, payment options, and levels of e-business. From there it moves to helping determine what is important to you and how to use that to find the right business for you. From there it moves to the profiles of successful businesses. These profiles are complete with how to market the business, startup costs, skills needed, online examples, etc. It finally concludes with information on how to build your site, get it submitted to search engines, e-mail marketing, using links and pretty much just about everything that you need to know in order to get the business up and running.

Susan Sweeney, the owner of an international Internet firm, has produced a very thorough and easy to understand book. Probably the best book available today on starting an Internet business from scratch, it is a highly recommended read.

E-Business to the Power of 12: The Principles of. dotCompetition is a breakthrough! For a long time we've had the 4P's of marketing; now we have the 12 P's of E-Business.

In order to really understand and effectively manage anything, such as an electronic business, you must have a 'unified' model that everyone understands and is able to manage respectively. In other words, the business itself needs to be viewable in 'context' so that you can gauge where you stand at any given time and make smart management decisions accordingly. In this fast paced, totally accountable world of electronic business, this is the core to success.

Many companies today, tend to engage in e-business projects; ventures or transformation long before a unified business model and a context for both development and management is established. Many important steps such as learning, planning, and thorough strategy analysis are either skipped or rushed prior to execution; steps that will ultimately maintain alignment between business development, operations, management and marketing in an electronic environment. As a result, electronic enterprises, in particular, due to typically rapid evolution, pay a price for a long time to come trying to manage what becomes unmanageable.

Large and small enterprises alike are also sold e-business solutions prematurely, as "the" answer to their problems and often from vendors ill-equipped to best handle the job within the "context" of the e-business management strategy; something many enterprises simply do not have.

At a time when there is dependency on a host of outsourced companies to operate aspects of your business outside of core competencies, and assuming it's a solid business to be in the first place; ensuring that certain principles and phases of development are adhered to is vital to long term success.

Thomas Power, co founder of Ecademy.com, after thousands of interviews with Internet luminaries such as Dell, Gates, Bezos and Ballmer, successful e-business operators and the like, can help "power" your business with "E-Business to the Power of 12: The Principles of. dotCompetition. Not only are these principles powerful, they are also organized in such a way that they operate as a 'platform', on which you can develop an e-business management strategy and better streamline business development, operations, management and marketing in an electronic environment. You will now know where you stand, what many of your issues are and how to proceed.

Once you've read the book, you can interact with Thomas Power and co, along with e-professionals in major markets around the world at Ecademy.com. Learn, network and develop your e-business within the context of this principle-centered platform. Ecademy.com is the place to be if you're involved with electronic business.

An opportunity to discover and increase market share, reduce cost and better improve efficiency.

Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.

Altman's catered to a more upscale clientele than Sears or Gimbel's, so this volume makes an important contribution to Dover's wonderful series of fashion catalogs and illustration. The prices of the clothes are relatively high (32.00 for a dress must have been a fortune in 1915!), and the illustrations definitely a cut above many other catalogs. On a few pages, photographed models are used, with some detail drawn in by hand to better show the garment's features. Dover, as usual, reproduces the catalog in black-and-white, but the art quality is still great. The catalog is heavy on women's and children's fashion. "Men's furnishings" (as they are referred to) get only 3 pages. Some other goods, such as household linens, nursery furniture, silverware, 1 page of "bric-a-brac" (lamps, candlesticks, picture frames, a smoking stand), and one of sporting goods (golf, tennis, polo), also appear. For greater variety of goods, you'd also enjoy the "Gimbel's Illustrated 1915 Fashion Catalog" also by Dover.